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SELF BRANDING

graphic communication

Mood Board

Self Branding Mood Board.jpg

Interview & Sketches

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New Doc 2019-11-15 15.18.17_1.jpg
Mood Board
Interview & Sketches
Logo Ideas

Logo Ideas

These are my logo ideas for my brand. I have used Illustrator to make most of the logos, and made the paint splat effects in Photoshop using a brush. 

Logo Development

Logos_edited.jpg

I really liked my hexagon ideas that I originally drew, so I developed that idea into a few different styles and colours. I experimented with making my own JK letters using the Pen Tool (they are not using any font). For design 2, I downloaded some paint splatter brushes for Photoshop to fill the hexagon shape. I eventually preferred the gradient colours, with my favourite being the blue one.

I messed around with my initials in my design ideas and really liked design 2 so chose to develop that one. I experimented with putting it inside the hexagon but preferred designs 5 & 6 which feature the initials with a hexagon outline around them. I then added my full name underneath which I think works with the initials really well.

Final Logo

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Instagram

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Portfolio

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Evaluation

I have done what the brief asked as I have created a final logo outcome for my Self-Branding, and two development ideas, as my Hexagon and initials idea. I did my research by making a mood board on Behance, by looking at other designer's logos and branding. People I looked at were John Gatapia, Joshua Walker, and Nella Ocampa. Their work is very interesting as some people make their logo as a shorter version of their actual name, and one person made it into a gif. My strengths in this project were knowing how to use Adobe Illustrator to create my logo ideas in and develop them. My weaknesses were not coming up with very different ideas to ones I had already designed, as once I find something I really like, I stick with it instead of coming up with more ideas. Tools i used in this project were Illustrator to create my logos in as it is the best program to make them in. I used features such as the pen tool, the type editors, and the stroke changer. New skills I learned included adding points in the hexagon shape either side of the letter to then delete the space so the hexagon outline doesn't obstruct the initials. My work has changed as the original idea was for the initials to be inside the hexagon, but as I developed it, the hexagon got smaller and the letters bigger. Throughout the project I always wanted to use a gradient in the logo but the white one was always going to be just white. I think the shape of the initials was successful as well as the colours I chose, as they work really well on a white background. I could improve the link between my logo and the three words at the beginning as I don't think they relate that well.

Logos_edited.jpg
Logo Development
Final Logo
Evaluation
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